In order for each task to be successful we had to carry out a lot of research into existing media products so that we could understand the forms and conventions for each and what is needed to be targeted at chosen audiences. To do this, we started looking at teaser trailers and trailers for different genres using the IMDB website on the internet and crafted an analysis using power point, showing our understanding of each.
TEASER TRAILER ANALYSIS ON POWER POINT.
Trailer
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Film Promotion Power Point
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We then did the same for our film poster, however we researched this using GOOGLE to find existing film posters.
FILM POSTER ANALYSIS ON POWER POINT.
Analysis of a film poster
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We carried out the same sequence when looking at film magazines but this time we looked at individual existing film magazine websites such as EMPIRE and LITTLE WHITE LIES.
FILM MAGAZINE ANALYSIS ON POWER POINT.
Our final teaser trailer follows the forms and conventions of other teasers as the length of our product is 48seconds and we found that on average, teaser trailers tend to be up to a minute long. We also were inspired by other teaser trailers such as for Toy Story 3, as it lacks insight on the storyline yet vaguely introduces the main characters. We noticed that many teaser trailers for the horror genre lack speech and voice over in comparison to an actual full length trailer so instead, we used text to further excite the audience. This challenged the forms and conventions of teaser trailers for the horror genre. In order to target our audience of horror fans, we used the obvious colour scheme such as black (dark colours) with a hint of red and white, to connote, death, danger and almost suggesting a sense of supernatural. The use of a dark corridor is also iconography for our chosen genre. We decided to have our footage shot handheld as it gave the effect of being from the potential victim’s point of view, increasing suspense for the audience. We chose to use a repetitive scratching sound all the way through over lapping the eerie soundtrack as it would relate to the main character scratching the list into the table as well as making you feel nervous and scarce as it suggests a sense of danger and torture. We arranged the footage to give a sense of parallel editing, suggesting two storylines are going on at the same time and at the end of the trailer, they come together. This gave the effect of keeping the audience intrigues as we like to stay focused in order to find out what is going to happen and how the two combine. This follows conventions of the horror genre in comparison to romantic comedies, as romantic comedies tend to show parts of the film in order, where as horrors seem to rely on the idea of flash back. We created the flash back effect by using the fade in and out filter. We also noticed that most horror trailers end with either a loud sound effect or a significant effect that automatically shows that the trailer has come to an end so we chose to use the effect of a screen being turned off once our potential victim is confronted with the villain (main character). Most trailers end with the release date being presented along with the title so again, we chose to do this and used a red font, connoting the genre.
When looking at the film posters for “The Ring” and “The Knowing”, we found that most posters use layers of images and text, showing different aspects of the film so we decided to use this to follow the forms and conventions. We decided to use a similar image of the main character used in the teaser trailer as it would show that the poster is part of the same films promotional package. We wanted the main character to look threatening to emphasise the genre so we positioned her in the middle of the page, wearing black to create an enigma. We also used an image of the table where the list is suggested to have been scratched into to present the title. We did this as significant objects or symbols are usually shown in the advertising as it is used as a form of iconography in order to identify the object with the film. We used a puff to encourage the audience to want to see it as it says “the last thing you’ll ever see”. It makes the audience want to prove the film wrong. Like existing film posters, we decided to have the credits in small print at the bottom of the page as it less significant in selling the film yet necessary to state the producers and directors etc. We placed out company logo in the corner of our poster because again it is less significant in selling the film as it is not a USP, however it is necessary as it is a trade mark and to avoid copy right fraud. In order to suggest a subgenre such as supernatural, we painted a white outline around our main image giving it the effect of being a silhouette. We kept to our colour scheme or black, white and a hint of red to again emphasise the genre and make the audience feel threatened and left with suspicion and curiosity.
For our magazine front cover, we decided to use EMPIRE as our template in attempt to follow their forms and conventions of film magazines. We kept to our use of red, black and white however used more red on this product as we thought this would stand our more to attract more of the public as well as further emphasise the fact that this particular issue is a horror addition. We chose a basic font as we wanted to attract a wider audience, although our target audience is horror fans, we hope by using a simple and bold font, we could attract other audiences to get other film genre fans to see the magazine, read it and then maybe want to then join the fan club for horror. Although we challenged the conventions, we also followed and developed as we used cover lines, advertising other film articles in the magazine however didn’t advertise all and lacked imagery. This had the effect of our film idea dominating all the big and well known films mentioned on the front cover. We also used a barcode to show we have knowledge of film magazines and what they have to have on them, along with the issue number, printed small under the masthead as it lack significance in comparison to the advertising for our film idea. Our film title is presented with a puff to excite the audience and encourage them, “dare” them to want to see the film. Our main image again is of the main character, however positioned differently. Originally we wanted to use a screen shot however we noticed during our research that most magazine covers don’t use these as they want the best possible posed image of the main character so that they would be seen as iconography and further more, the unique selling point.
In order to make it obvious that our products work together as a promotional package to advertise one film idea, we needed to show similarities yet offer something new to keep the audience interested and attracted. We did this by considering the colour scheme. We kept the same three colours, connoting the horror genre such as black, white and red however dominated one of the colours out of three differently on each product. For example, we used more red on the film magazine however on the film poster we used more black. We also presented the title of our film on all three products so that the title is repetitively emphasised to be made memorable by audiences. Again, we repeatedly used the main character as our main image on both the film poster and magazine front cover and introduced her in the film trailer, this way audiences can identify her from each with the film. Although we attempted to be consistent with many of the features throughout the package, we failed to present the film company logo on all. This however shouldn’t be a problem as we aren’t a well known company and therefore do not need to rely on this to help sell our film, the other features are enough to show identification with each other.
Feedback played a major role in our project as it helped us to make quick and vital decisions. At the beginning of the project during our planning, we gathered feedback from our fellow class mates to help us decide which film idea to pursue as we had two. As The List was more fully developed, our feedback was more positive and so therefore decided to go through with using this as our film. This is the feedback we received:
Joy Isong: I like the idea of the list because I can relate it to existing horror films although it’s unique storyline makes it sound unpredictable which offers horror fans something new.
George Regan: Yeah I prefer that idea because you seem to be enthusiastic with that one as it ‘s more developed. I can’t say I’d see that myself but I can see why people would want to, sounds kind of interesting.
Jordan Aloyiscious: Yeah it sounds kinda scary, sounds like other films but not one in particular so like Joy said it wont be predictable.
Once we had made all three parts of our promotional package, we gathered feedback from other Hillsyde students to see if we had met our target audience, made each product recognisable and if we were given more time, what changes could be made.
FEEDBACK RECORDINGS
As a whole we found that our genre was automatically recognised from the teaser trailer and film poster however lacked a little from the magazine front cover. We found that the audience wanted to see the film more from viewing the trailer rather than seeing the other products however showed evidence of identifying each product with the same film as they kept referring to the other parts of the package.
Though out the project we had to learn and develop our knowledge on using different technologies. To start our research and planning we had to use websites such as IMDB, GOOGLE and official magazine websites in order to gain knowledge on existing products and then create an analysis and present it as a power point presentation. When shooting our footage for our teaser trailer we had to use a video camera and occasionally a tripod to keep a steady view. When uploading our footage on to the laptop, we then had to capture our footage to get rid of all the footage we didn’t need and make it easier for us to work with the chosen filming. We then had to use video editor to order our footage and then experimented with filters to create certain effects. We also used this programme to add our layers of sound on to our trailer. This programme allowed us to experiment with our footage, create different effects and replay what we had done in order to make decisions for our final trailer. We also had to use digital camera to take pictures for our film poster and magazine. We then used photo shop to edit these pictures and add the other features of our products. On photoshop we experimented with different tools such as the clone tool when trying to adjust our film company logo in order to avoid copy right fraud. We also used the paint brush tool to colour in the logo on the hoodie worn by the main character as again, would be copy right fraud. We learnt a lot about using photo shop such as using a different layer for every added feature as this would make it easier to adjust, add or delete different layers. Through out the project we also used spot lights to suggest supernatural activity in the teaser trailer, shining through the doors and drawing the potential victim towards it, and to make a clear viewing of the main character for the film magazine cover. We also used a hand held spotlight in the teaser trailer to create a distorted mysterious face of the main character when introduced. Lastly we used a flip camera to record our feedback. Over all, we used and learnt about many various technologies to conquer our quest and are now confident and enthusiastic with using all.
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