Final product

Evaluation for coursework: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Sinse our preliminary task, I understand more about the different effects of different camerawork, such as a character being seen as inferior when using a high angle shot. I am now very confident with the names of a large variety of shots, I can talk about them well, I understand the effects of each, I can identify them and I am comfortable with knowing where each could be used.
I am also much more aware of what to avoid when keeping continuity and how to ensure there aren't any parts where the audience is confused about what is going on in our product.

Evaluation for coursework: What have you learnt about technologies from the process of constructing this product?

During the process of making our final product, I experimented with the editing techniques on the laptop to look for effects I could use that was created an appropriate effect for a particular shot. I used a black and white filter as we previously decided we wanted to use this effect at the beginning of our opening to empahsise the change in time. To further contrast the two times, we used another filter for future shots which added more un natural colour to the scene, this gave ti the effect of seeming comical and magical in relation to spoof films and the fantasy genre.

From looking at exsisting products, we found that only the main chaacters actors and actresses names were presented at the beginning of the film, and depeneding on the genre of the film, they are presented differently. As our product was a hybrid genre, a mixture of fanatasy and street life, we decided to have our credits float in seperately. Our chosen font was necessary as the black and white combined with shaddow has connotations of ghosts which had a similar impression given by the music playing. Both had connotations of mystery and being spooky. This also related to the narrative of our film as it didnt follow contemporary norms, for example, the first scence consisted of speech that talked about technologies such as computers, yet this scene was screened in black and white which suggested that this particular scene was back in time, this is a major contradiction which emphasises reality of people but in an unrealistic world.


Other technologies i used in this project was the internet, we had to research film genres to find out all the typical conventions of each. We used a website called www.imbd.co.uk , we found that if we searched a genre, all the films existing to this genre would appear and we could click on these to find out other information about the individual films, we could also watch clips from the films. This will be useful for future projects as i have now had more experience at researching and gained alot of knowledge about different films and the genres they belong too.
I also learnt how to create and use a blog to store our all our work, consisting of all our planning such as influences , shooting script and research etc. This will also be useful for the future as i now know how to use technology to save and store all my work.

Evaluation for coursework: How did you attract/address your audience?

We used a "hip hop beat" as a soundtrack during the introduction on "Rapunzelisha" and "Dwayne" as this would attract our audience because they will immediately feel the music as it is typical of black and white teenagers in South London to listen to this type of music for entertainment.
We also used dialogue and mise en scene of typical South London teenagers such as the typical clothing, "bling", blocks of flats and estates that they live, the slang language they use etc. This helped address our audience because they can relate to it aswell as find it humourous as it is so stereotypical of this representation but people don't realise it.















When our product was screened, we recieved a very posistive response. We had comments implying that our work was very sucessful which proved to us that we targeted our audience correctly seeing as they enjoyed and understood it.

Evaluation for coursework: Who would be the audience for your media product?

Our chracters in our film are typical black teenagers and typical white families living in South London, therefore, our target audience is black and white teenagers living in the same area. This is because the audience can then relate to the attitudes and situations of the characters and understand the vocabulary used in the dialogue. Our product also raises a question of awareness, that black people and white people of today are able to mix in South London so why can't they follow this example in some other areas? Therefore, black and white people need to be able to watch and enjoy this film in order to take action and influence others. Because of this message, our film is also aimed at other teenagers from different locations in London so that they can empathise and understand a different way of life.

Evaluation for coursework: What kind of media institution might distribute your media product and why?

Small British media institutions such as BBC films or Stealth films might distribute our film as our product has a niche target audience and doesn't have any famous film actors or actresses. Kidulthood is an example of Stealth films, like our product, it used black and white cultures together and has representations of teenage lifesytles in London, this contributes to the reason why they might like to distribute our film, because they target the same groups of audiences such as black and white teenagers and young adults in South London.
Our film is likely to be most popular in most areas of London as many teenagers in this city could relate to the film as they are living in the same lifestyle and getting into the same situations as the characters in these low budget films, therefore, cinemas all over London such as Greenwhich, Surrey Quays and Peckham etc .